Wikipedia
Theneeds
Launched in 2013, Theneeds is an online and mobile content discovery platform that helps its users discover articles, news, videos, social posts, and other media tailored to their specific interests.
Based in San Francisco, California, the company was founded by former Accenture executives Gabriele Pansa and Luca Albertalli, together with former CS researcher and PhD Emanuele Cesena.
In early 2016, Shopkick, the most used real-world shopping app according to Nielsen, acquired the technology and team of Theneeds to support the company personalization efforts as it continues to re-imagine the shopping experience for consumers, retailers and brands.