What is "thatsmaverick"

ThatsMaverick (founded August 2014 Pinetown, Durban), also referred to as ThatsMvk (or simply MVK) is a CIPC registered and recognised South African company that specialises in providing internet, media and performance based platforms to emerging artists and expressionists. This is done with the intention of allowing the aforementioned artists and expressionists the opportunity to showcase their work while growing their respective fan bases. ThatsMaverick is the brainchild of University of KwaZulu Natal students Phinda Fikeni and Lindani Shezi who as emerging artists themselves felt the need to create platforms which would support and assist the prospective artist given the difficulties that come with making a name for yourself in the entertainment industry. The two have previously gained recognition for a series of programmes they have created which have helped in assisting those that are disadvantaged in an initiative called The Improve A Life Campaign. ''' In its short period of existence and with limited funding, ThatsMaverick has managed build a fully functional internet radio station, an influential website which promotes emerging talents in the South African entertainment industry as well as a record label which houses notable names such as C Mix Global. ThatsMaverick has been able to briefly assist in the career of Pretty Ncayiyana, who has found notable success on the television series Skeem Saam and later on Scandal.