The Collaborative International Dictionary
Test-market \Test"-mark`et\, v. t. to market (a product) in a limited area for a period of time to determine the probable demand.
Usage examples of "test-market".
You were supposed to call people at home and invite them down to watch allegedly new TV shows or movies (in fact, they were usually test-marketing commercials) but Bill couldn't get one callee to say yes and lasted only two weeks.
In this way he compiled enormous mailing lists, which he sold to other fund-raisers, to direct mail houses, to test-market organizations, to the subscription departments of various print media and to government agencies.
Companies test-marketed names and logos and spokespeople, held conferences and meetings to determine how to best capture their target audience, based decisions on demographics.