What is "tanishq"

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Tanishq is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Company Limited, a company promoted by the Tata Group, one of India's largest conglomerates, in collaboration with the Tamil Nadu Industrial Development Corporation (TIDCO). The name was formed by combining the first two letters from Tata and नष्क "NISHK" (meaning gold coin or necklace in Sanskrit), although the क k has been modified into a क़ q. . Tanishq's headquarters is at Bengaluru (Bangalore) in Karnataka.