What is "taboola"

Taboola is a content discovery platform that provides publishers the option to display content recommendations in three ways – with content discovery widgets, in-stream Native Ads or a hybrid, displaying articles, videos, slideshows and other content, both from within the site and from other advertisers and publishers. Its closest competitor is Outbrain. Clients include MSN, BBC, USA Today, Ziff Davis, Allure Media, the Boston Globe and RT.

In Taboola's content guidelines for advertisements, the company prohibits content that contains spyware, malware, or automatic download of applications without users' consent. The site prohibits "Cloaking" or techniques used to hide the true destination that users are directed to as well as scripts that interferes with a user's control of the site and can takes over a web page or user's browser. The company also prohibits advertising to children under the age of 13.

In 2014, Taboola was reportedly hacked by the Syrian Electronic Army.