What is "tabjuice"

TabJuice is a Facebook commerce application developed for small businesses. It was initially marketed towards the fashion industry to take advantage of independent fashion brands' strong interest in establishing e-commerce presences. The company is headquartered in San Diego, California and was co-founded by Dylan Whitman and Jeff Church. TabJuice's name is an acknowledgment of the multiple tabs that businesses often create within their Facebook pages. Early adopters of TabJuice included NIKA Water Company and humanitarian apparel company Jedidiah USA. The clothing company saw an increase in overall sales shortly after adopting the application.