What is "t-commerce"

T-Commerce is a term describing trade via a ( smart) digital TV-set which - besides its main functionality - acts as a marketing channel enabling bidirectional communication enabling interactive advertising and addressable advertising. It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce.

An alternative reading of t-Commerce expands the "t" to tablet which would then belong to the realm of mobile commerce.