What is "synectics"

n. A problem-solving methodology that stimulates thought processes of which the subject may be unaware.

Synectics is a problem solving methodology that stimulates thought processes of which the subject may be unaware. This method was developed by George M. Prince (April 5, 1918 - June 9, 2009) and William J.J. Gordon, originating in the Arthur D. Little Invention Design Unit in the 1950s.