Wiktionary
n. (non-gloss definition: Affectionate term of address for a pet, child, etc.)
Wikipedia
"Sweetums" is the 15th episode of the second season of the American comedy television series Parks and Recreation, and the 21st overall episode of the series. It originally aired on NBC in the United States on February 4, 2010. In the episode, the Parks and Recreation Department hosts a public forum to discuss a sponsorship agreement with local candy manufacturer, Sweetums. Leslie and Ann warn the public of the dangers of supposedly nutritious snack bars called "Nutriyums", which are filled with simple sugars, notably high fructose corn syrup.
The episode was written by Alan Yang and directed by Dean Holland. "Sweetums" addressed several issues including the politics of corporate sponsorship, the use of propaganda and free gifts to manipulate public opinion, and the dangers of corn syrup-related products, which are regularly available in vending machines at public places, such as schools, parks or municipal buildings.
The episode featured a guest performance by Justin Theroux as Leslie's boyfriend, Justin Anderson. According to Nielsen Media Research, "Sweetums" was seen by 4.87 million households, and drew the season's highest rating among viewers aged between 18 and 49. The episode received positive reviews from critics.
Usage examples of "sweetums".
Sir Maximillian Sweetums, staring at her with what could only be described as his dignified kitty look.
Miles ever caught up with Sir Sweetums, he would offer him a cup of the finest meade in gratitude.
Honey-buns, Pork-pie, Gravy-down-my-gullet Sweetums, the kids are almost as big as you are.
Might even be your niche, sweetums, if you ever learn to tell enemies from friends.