SweeTarts (; officially stylized as SweeTARTS) are sweet and sour candies invented by Joseph Fish Smith, the owner of Sunline Inc., in 1962. The candy was created using the same basic recipe as the already popular Pixy Stix and Lik-M-Aid products, in response to parents' requests for a less-messy candy. In 1963, SweeTarts were introduced with the same flavors as the popular Pixy Stix: cherry, grape, lemon, lime, and orange.
Sunline Inc. was later bought by Rowntree Mackintosh, of the United Kingdom, which was, in turn, taken over by Nestlé. Nestlé rolled the SweeTarts family of candies into the already-existing Willy Wonka Candy Company family of brands.