What is "sustainopreneurship"

Sustainopreneurship (a portmanteau of sustainability and entrepreneurship) is the use of business organizing to solve problems related to social and environmental sustainability. It is a “business with a cause” - where world problems are turned into business opportunities by deployment of sustainability innovations. It is similar to social entrepreneurship.Abrahamsson, A. (2006) Sustainopreneurship – Business with a Cause. in Science for Sustainable Development – Starting Points and Critical Reflections, Uppsala: VHU – Föreningen Vetenskap för Hållbar Utveckling (Swedish Society for Sustainable Development), pp. 21-30. ISBN 91-631-9222-5. 1

'Sustainopreneurship, '''n. ''

1. Deployment of sustainability innovations: Entrepreneurship and innovation for sustainability.
2. Short for sustainability intra-/entrepreneurship.
3. To focus on one or more (world/social/sustainability-related) problem(s), find/identify and/or invent a solution to the problem(s) and bring the innovation to the market by creating an efficient organization. With the (new alt. deep transformation of an old) mission/cause-oriented sustainability business adding ecological/economical/social values and gains, with a bias towards the intangible - through dematerialization/resocialization. The value added at the same time preserving, restoring and/or ultimately enhancing the underlying utilized capital stock, in order to maintain the capacity to fulfil the needs of present and coming generations of stakeholders.