What is "superunie"

Coöperatieve Inkoop Vereniging Superunie B.A. is a Dutch wholesale purchasing cooperative between 14 supermarket companies. Several of these 14 represent multiple supermarket formulas (including brand licensing franchises). In total Superunie supplies about 1800 stores. Superunie has a Dutch marketshare of about 30%.

Superunie is part of European Marketing Distribution (EMD), a cooperative that has a European marketshare of about 14.8%.