What is "sumall"

SumAll is a cross-platform marketing analytics company based in New York City. The company’s platform combines social media, web traffic, sales metrics and other data to allow customers to track business and social media metrics.

The company was launched 2011 by tech entrepreneur and former Squarespace CEO Dane Atkinson, with initial seed funding of $1.5 million from Battery Ventures, Wellington Partners, Matrix Partners and General Catalyst Partners.

In 2014, SumAll was named one of the "10 Coolest New York Enterprise Startups Right Now" by Business Insider. SumAll's "open salary" policy, where compensation amounts for all employees are public, has also gained it considerable attention in the business press.

The company also supports a non-profit branch, SumAll.org, dedicated to supporting non-profits and charities through data analysis.