What is "streit's"

Aron Streit, Inc. (sold under the name Streit's) is a kosher food company based in New York City, best known for its product, Streit's Matzo. It is the only family-owned and operated matzo company in the United States and distributes matzo in select international markets. It holds about 40 percent of the United States matzo market with its major competitor, New Jersey based Manischewitz.