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Longman Dictionary of Contemporary English
sticker price
noun
EXAMPLES FROM CORPUS
▪ The sticker price for an A310-300 is about $ 80 million.
Wiktionary
sticker price

n. (context marketing English) A price displayed on or near merchandise indicating a price at which the merchandise is offered for sale.

Usage examples of "sticker price".

I do remember that he wrote her sticker price was just a tad under $3000, but he jewed em down , as he put it, to $2100 with the trade-in.

But for a higher sticker price you can get an Omni GLH, which has aerodynamic trim and 2.

That Honda she had parked on a side street was a junker-six hundred would probably have been the sticker price.

Gawain Butler, who would not allow me to drive his used Plymouth, that I am now chauffeuring a jalopy with a sticker price of ten million clams.

Lucas pushed the Emily Dickinson across the counter with the eighty-cent sticker price and five cents tax.