Wikipedia
Steeden
Steeden is an Australian sporting goods manufacturer, best known for producing rugby league footballs as well as netballs and soccer balls. Steeden is the official ball supplier of the 2013 Rugby League World Cup, National Rugby League (NRL), Rugby League State of Origin, The Kangaroos, New South Wales Rugby League, Queensland Rugby League, New Zealand Rugby League, Australian Touch Association and many more national governing bodies around the globe.
The Steeden name has become so synonymous with rugby league in Australia that it is often used as noun to describe the ball itself. Other products Steeden produce are kicking tees, shoulder guards, bags, hit shields, boots, headgear, bibs, sock ties, whistles and water bottles.