Wikipedia
Created by Jerry Solomon in 1994, StarGames, LLC is a sports marketing, management and entertainment company based outside of Boston, Massachusetts.
StarGames represents current and former professional athletes (Including Nancy Kerrigan and Ivan Lendl), produces original content for mass media distribution, operates its own broadband television channels and produces live and made for television events.
StarGames brought tennis back to Madison Square Garden with the 2008 NetJets Showdown and the BNP Paribas Showdown for the Billie Jean King Cup, most recently produced the Caesars Tennis Classic in Atlantic City, New Jersey and television series, "The World of Tennis Presented by BNP Paribas" on MSG Plus.
In addition, partnering with tennis legend Ivan Lendl, StarGames has launched the Champions Academy in Florida for elite junior athletes.
Other references.