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Stardoll

Stardoll is a browser game based on the paper doll concept. Launched in 2004, the Stardoll website was attracting a reported 200 thousand unique users a month in September 2009. As of March 2014, there were over 300 million users worldwide. Users can dress up dolls using a range of tools and can participate in interactive activities depending on the type of account they used. There are also "educational" games included in the site which are claimed to improve quick thinking. Members can create clubs, in which they communicate with other members.