Wikipedia
Sportfive is an international sports rights marketing agency with a global network of locations and affiliated companies.
Sportfive was formed in 2001 when the European Commission unconditionally approved the merger between the sports rights activities of Jean-Claude Darmon, Sport+, a subsidiary of Canal+ Group, and RTL Group’s sports rights division, UFA Sports. In 2004 the private equity firm Advent International finalised its acquisition of Sportfive, and in November 2006 sold it to the French media giant Lagardère for an estimated €865 million. Since that time, Sportfive has been a wholly owned subsidiary of Lagardère.
Sportfive is the world’s no.1 football agency and one of the largest sports agencies worldwide. In recent years, Sportfive has optimised and fine-tuned its comprehensive marketing concept for football clubs. The concept includes recruiting a suitable shirt sponsor, marketing advertising panels in the stadium, organising of hospitality events, marketing TV and Internet rights, and developing marketing concepts and realising them in a professional manner with a team based at the club. Currently Sportfive International Sàrl is the official sales agent of Match Hospitality in the territory of Continental Europe for the sale of the Official Hospitality Programme for the 2010 FIFA World Cup South Africa.
In February 2009, the International Olympic Committee appointed Sportfive as its official media rights agent for the 2014 Winter Olympics in Sochi, Russia, and the 2016 Summer Olympics in Rio de Janeiro, Brazil across all distribution platforms, in 40 European markets. In addition to its leading role in the field of football marketing, Sportfive is also involved in many other international professional sports arenas such as handball, basketball, triathlon, tennis and motor sports.
Sportfive has cooperations in place with more than 30 football associations and over 250 clubs, as well as ten leagues. In Germany, Sportfive already represents ten Bundesliga clubs (among others: Hamburger SV, Hertha BSC Berlin, Karlsruher SC and Borussia Dortmund). Leading clubs from other European football leagues have also chosen to sign with Sportfive, including Olympique Lyon, Paris St. Germain, AJ Auxerre and AS Monaco from the French Ligue 1, Atalanta Bergamo, U.C. Sampdoria and Juventus F.C. from Italy’s Serie A and PAOK FC Superleague Greece.
In August 2012, Sportfive has organized the friendly between Dinamo Bucharest and FC Barcelona at the Arena Națională, Bucharest, Romania.
In Germany, the company was instrumental in brokering the naming rights for the HSH Nordbank Arena in Hamburg, the Commerzbank Arena in Frankfurt, the Signa Iduna Park in Dortmund and others.
Sportfive also offers a wide range of consulting services and regularly publishes comprehensive market and media studies, feasibility studies and up-to-date market research reports.