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Spafax is an international content marketing agency that focuses on inflight magazines. Spafax was founded in London in 1985 and is now part of Sir Martin Sorrell’s WPP Group PLC, in the tenthavenue division.

Spafax has worked with airlines like Air Canada, British Airways, Emirates, American Airlines, LAN Airlines, Virgin America as well as with luxury brands and government organizations like Fairmont Hotels and Resorts, Mercedes Benz Canada and The Canadian Tourism Commission.

In addition to its client work, Spafax publishes a multiplatform magazine. Based in Montreal but international in scope, Sparksheet is editorially independent. Because of its unique business model, Sparksheet has been cited as an example of "branded journalism." Sparksheet's content is written for a primarily business-to-business audience and focuses on topics like online publishing, design, luxury branding and marketing to the consumer in transit. Sparksheet currently boasts more than 100 contributors from around the world.