What is "soulpancake"

SoulPancake is American actor Rainn Wilson's media and production company. The tagline of the brand is: "We make stuff that matters." They were named one of Fast Company's 10 Most Innovative Companies in Video for 2015. More recently, SoulPancake was ranked #114 on the 2015 Inc. 500 Fastest-Growing Private Companies in America List.