What is "soulcycle"

SoulCycle is an American fitness company and brand headquartered in New York City. Founded in 2006, it offers indoor cycling workout classes in eleven US states. Purchased almost entirely by Equinox Fitness in 2011, in 2012 SoulCycle's net revenue equaled $112 million. In 2014, SoulCycle opened studios in Chicago and Boston, eventually branching into Miami, Houston, Philadelphia, and Dallas. SoulCycle filed for an initial public offering in July 2015, with plans to eventually open at least 250 studios. At the time, the Los Angeles Times described SoulCycle as "the biggest indoor cycling chain in the U.S.," with around 72,000 rides sold per week and 12,000 class participants a day.

According to the New York Times, "[SoulCycle classes] offer mood lighting, a cadre of support staff to help you adjust your bike, custom playlists that match musical beats to choreographed cycling moves and charismatic instructors who pitch your workout as a path to self-improvement." Unlike many fitness companies, the company operates on a pay-per-class model and does not offer memberships. In 2016, Fast Company named SoulCycle No. 28 on its list of the World's 50 Most Innovative Companies of the Year. SoulCycle organizes a number of philanthropic initiatives, including charity rides and its SoulScholarship program, which provides free classes and workshops for youth.