What is "soompi"

Soompi is an English-language website providing coverage of Korean pop culture. It has one of the largest international Internet community for K-pop, mostly concentrated in its forums. More than 7,500,000 people are visiting Soompi every month, which offers English, Spanish, Portuguese, French, and Thai services to cater to people from non-English speaking countries.

Since its establishment in the late 1990s, Soompi has grown into an authoritative source for Korean popular culture, and is one of the most frequently visited websites providing coverage of K-pop music.

At first, its visitors were mostly Koreans residing in foreign nations, with over 1.2 million people visiting the site. Currently, however, the majority of its members are non-Koreans in the United States, Canada, Singapore, the Philippines, and Malaysia, among others. Some 6 million people log on to the site every month and about 40% of its traffic originates from North America.