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Douglas Harper's Etymology Dictionary
soft-soap

1630s, from soft (adj.) + soap (n.). Figurative sense "flattery" is recorded from 1830.

Wiktionary
soft-soap

alt. persuasion by means of flattery or pleasing words. n. persuasion by means of flattery or pleasing words. vb. To attempt to persuade by flattery or pleasing words.

WordNet
soft-soap
  1. v. persuade someone through flattery

  2. use flattering talk on somebody

Usage examples of "soft-soap".

I would much relish soft-soaping you, sweetling, if the exercise even remotely resembles drekking you.