Wikipedia
Snowmasters
Snowmasters Inc., which is now known as GLOBAL SPECIAL EFFECTS, is a special effects company headquartered in Lexington, Alabama. The firm, founded in 1992 by former magician Francisco Guerra, specializes in artificial snow, cryo, smoke, bubble and fog machines. The company's products have been used in music videos such as "Back to December" by Taylor Swift and "Mistletoe" by Justin Bieber, film productions such as Harry Potter and Lucky, television shows such as Fear Factor, and at Walt Disney Parks and Resorts.