Wikipedia
Smiling Start is a social venture by Thalia Technologies Private Limited, headquartered in Mumbai, India. It encourages philanthropy through brand posters and member participation by channelizing the money spent on Online advertising towards charity. So every Indian citizen with just a computer and internet has a tool to do charity with no cost. Its aim is to empower people to do-well by being the conduit between brands and their audience. At present, SmilingStart has tied-up with three charities namely, The Akshaya Patra, Naandi Foundation - Project Nanhi Kali and Pratham. Internet users sign-up with SmilingStart, choose a charity to support and make SmilingStart as their start page; every day supporters receive a beautifully designed brand poster and 75% of the advertisement fees that SmilingStart charges marketers get donated to the chosen charity.