What is "smartfinance"

Smartfinance is an independent financial comparison website focused on helping consumers in emerging markets to make the most of their money. The website enables consumers to compare prices on a range of products, including mortgages, credit cards, bank accounts, savings products and loans as well as providing a range of calculators and advice.

In a world where consumers are faced with information overload, Smartfinance acts as an independent guide, with an agenda to champion the interests of consumers and to improve market transparency.