What is "slacktivism"

n. (context informal English) half-hearted activism, usually in the form of posting badges, images, apps, or text on social media without taking further action.

Slacktivism (sometimes slactivism or slackervism) is a portmanteau of the words slacker and activism. The word is usually considered a pejorative term that describes "feel-good" measures, in support of an issue or social cause, that have little physical or practical effect, other than to make the person doing it feel satisfied that they have contributed. Slacktivism can be defined as the act of showing support for a cause but only truly being beneficial to the egos of people participating in this so-called activism. The acts tend to require minimal personal effort from the slacktivist. The underlying assumption being promoted by the term is that these low-cost efforts substitute for more substantive actions rather than supplementing them, although this assumption has been criticized.

Many websites and news platforms have integrated social media sites such as Facebook and Twitter into their interface, allowing people to easily "like", "share" or "tweet" about something interesting they saw on the Internet. People can now express concern about social or political issues with nothing more than the click of a mouse, raising the question of what is actually being accomplished by these "likes" when very little thought or effort is required.

Slacktivist activities include signing Internet petitions, joining a community organization without contributing to the organization's efforts, copying and pasting of social network statuses or messages or altering one's personal data or avatar on social network services. Research is beginning to explore the connection between the concept and modern activism/advocacy, as groups are increasingly using social media to facilitate civic engagement and collective action.

The Joint United Nations Programme on HIV/AIDS describes the term "slacktivist", saying it "posits that people who support a cause by performing simple measures are not truly engaged or devoted to making a change".