What is "sissy-boy"

Sissy-Boy is a Dutch clothing store chain with over 30 stores in the Netherlands and Belgium. Besides clothes (for what is described as an "upscale" audience), they sell household textiles as well. There are also several Sissy Boy Homeland stores, which sell household furniture. , there were over thirty Sissy-Boy stores in the Netherlands, and one was opened in Antwerp, Belgium, in the summer of 2009.

A notable item designed and sold by the company include tricot dresses with flower prints, based on the 1970s era wrap dress first designed by Diane von Fürstenberg, and reintroduced in the 1990s. In addition to their own designs, Sissy-Boy also sells tricot dresses by King Louie.