What is "simulmedia"

Simulmedia is a marketing technology company aiming to help advertisers drive business outcomes through linear TV. Simulmedia attempts to take advantage of the fragmentation of television by bringing Web-like data targeting and digital addressability to television. The company's proprietary technology platform, VAMOS, gathers anonymous data from millions of set-top boxes and combines that with its own algorithms based on purchase behaviors to optimize media. VAMOS serves more than 6 billion weekly impressions reaching 95 percent of U.S. TV households.