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Douglas Harper's Etymology Dictionary
simonize

1921, from Simoniz, trademark for a type of car polish invented by George Simons, who along with Elmer Rich of the Great Northern Railway organized Simons Manufacturing Company to sell it in Chicago, U.S.A., in 1910. Rich and his brother, R.J. Rich, acquired sole ownership two years later.

Wiktionary
simonize

vb. to polish something with a wax-like substance