What is "serta"

Sertã is a municipality in Castelo Branco District in Portugal. The population in 2011 was 15,880, in an area of 446.73 km².

The present mayor is José Paulo Barata Farinha, elected by the Socialist Party. The municipal holiday is the June 24.

Population of Sertã (1801 – 2011)

1801

10235

Serta may refer to:

• Sertã, a municipality in central Portugal
• Serta (company), a mattress company based in the United States
• Serto, the western form of the Syriac alphabet
• An alternate spelling of Sêrtar County, Garzê Tibetan Autonomous Prefecture, People's Republic of China

Sertã is a civil parish in the municipality of Sertã, Portugal. The population in 2011 was 6,196, in an area of 80.95 km². The parish includes the following villages:

• Aldeia da Ribeira Cimeira
• Aldeia da Ribeira Fundeira
• Amial
• Amioso
• Calvos
• Capitólio
• Chão da Forca
• Codiceira
• Herdade
• Maxial or Maxial da Estrada
• Maxial da Carreira
• Maxialinho
• Moinho da Rola
• Outeiro da Lagoa
• Pombas
• São João do Couto
• Senhora dos Remédios
• Serra do Pinheiro
• Sertã
• Vale de Água
• Vale da Cortiçada or Corkiçada Valley
• Vale Porco
• Venda da Pedra
• Venestal
• Verdelhos
• Vilar da Carga

Serta is an American company based in Hoffman Estates, Illinois that specializes in developing and manufacturing mattresses. It was founded in 1931 by 13 mattress manufacturers who licensed the Serta name; subsequently eight independent licensees acting like a cooperative owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, (which ultimately held 27 of the 34 U.S. Serta manufacturing licenses). In 2005, two private equity groups teamed up to purchase National Bedding Co.--The Ares Corporate Opportunities Fund, the Los Angeles-based private equity fund of Ares Management; and Teachers’ Private Capital, the private equity arm of the Ontario (Canada) Teachers’ Pension Plan. The American company Serta International is a subsidiary of the American company Serta Simmons Holdings LLC.

Serta is the largest mattress brand in the United States, and offers three main types of mattresses - traditional inner spring, gel-infused memory foam, and hybrid mattresses which combine both. Serta products are used extensively in the lodging industry, with Hilton Worldwide and Wyndham Worldwide among its customers. Serta mattresses are also offered on cable home shopping channel ShopNBC.

The company is famous for its " Counting Sheep" advertising campaign which were animated by Aardman Animations and first created in 2000.