Wikipedia
Sento-kun
is a yuru-chara mascot created by Nara City Office to commemorate the 1300th anniversary of Nara Heijō-kyō, the ancient capital of Japan, in 2010.
The city of Nara has a long tradition of adopting guardian deities such as Nio (a pair of temple guardians), Asura, Jūni Shinshō ( Twelve Heavenly Generals) and Shitenno (Four Guardian Kings). The new mascot was chosen by the city office to inherit their mission, and as a "personification of the energy" of the ancient capital dotted with temples, gardens and shrines.
Sento-kun is meant to resemble an amiable young boy who has the antlers of a deer, an animal which has long been regarded as a heavenly protector of the city.