What is "senggigi"

Senggigi is the main tourist strip of the Indonesian island of Lombok, stretched out along several kilometers of the beachfront just to the north of the capital, Mataram. The site of a building frenzy in the late 1990s when Lombok was hyped to be the next Bali, the communal violence of 2000 and the 2002 Bali bombing dealt Senggigi a severe blow, with tourist numbers declining precipitously and many construction projects halted.