What is "sencore"

Sencore is an electronics manufacturing company based in Sioux Falls, South Dakota, United States. It designs and manufactures digital video and audio delivery, transport and monitoring equipment for professional broadcast. Many of their products deal with television production and transmission, such as the old analog NTSC format, and the new digital ATSC format. Sencore has been acquired by WellAV, a company in the same field located in Huizhou, Canton, China in 2015, but Sencore's brand has been protected outside China and original Sencore products are expected to sell in Chinese market in the brand of WellAV.