What is "seachoice"

SeaChoice is a program of Sustainable Seafood Canada that uses the Monterey Bay Aquarium Seafood Watch recommendations to raise consumer awareness about the importance of buying seafood from sustainable sources. It is best known for publishing consumer guides for responsible seafood purchasing. SeaChoice evaluates fisheries based on habitat/ecosystem impacts, stock status, inherent vulnerability, bycatch, and management regimes.

Sustainable Seafood Canada is a Canadian coalition of environmental organizations working together to raise awareness and deliver solutions for sustainable fisheries. The organization consists of the Canadian Parks and Wilderness Society, the David Suzuki Foundation, the Ecology Action Centre, Living Oceans Society and British Columbia's chapter of the Sierra Club of Canada. SeaChoice collaborates with the Monterey Bay Aquarium's Seafood Watch program.