Wikipedia
Schrafft's was a candy, chocolate and cake company based in Sullivan Square, Charlestown, Massachusetts. The famous Schrafft's neon sign is a significant landmark in Boston, although the former factory it sits above, constructed in 1928, has been redeveloped for business accommodation. Schrafft's later expanded to form a chain of Schrafft's restaurants in New York, and a collection of motor inns and restaurants along the eastern seaboard from New England to Florida during the 1950s and 1960s.
Schrafft's was a chain of high-volume moderately priced New York restaurants connected to the Schrafft's food and candy business of Boston. It offered large, pleasant dining rooms "in the better areas" which often attracted ladies who were in these areas for shopping. Schrafft's restaurants had a lot of women lunch customers and it was said this was because they felt safe there, where, until later years, there were no standing bars. Schrafft's was one of the first restaurants to allow unescorted women on a routine basis. The dining rooms, which had tablecloths at dinner time, and later had separate standing bar areas, were supplemented by fountain service lunch counters, separate rooms in which were displayed for sale Schrafft's branded candy and ice cream, and various items such as wrapped gift baskets of fruit, candy and stuffed toys.