What is "schoola"

Schoola is an American online retail company that sells second hand women's and children's clothing. They solicit the clothing via donation and in return donate a portion of each sales proceeds to the school of the donor's choice. To date Schoola has partnered and raised funds for over 10,000 schools throughout the US. Headquartered in San Francisco, Schoola was founded by former school administrator Stacey Boyd and is backed by several prominent angel and institutional investors.

In 2014 Schoola launched their #Passthebag campaign which encouraged people to donate and solicit donations of clothing for Schoola, which in turn donated a portion of the profits to various schools. Several notable people in the technology space contributed, including Facebook COO Sheryl Sandberg, LinkedIn’s Jeff Weiner and Creative Artists Agency Foundation founder Michelle Kydd Lee.