What is "scentsy"

Scentsy is a Meridian, Idaho-based warmer company that was founded in Salt Lake City in 2003. Its products are sold utilizing a multi-level, direct selling structure while using the party plan model for marketing. The company refers to its multi-level sales force as consultants. In addition to warmers and scented wax, Scentsy also sells bath products, cosmetics, laundry items, and similar products. As of 2014, the company reports having over 200,000 consultants.