What is "sascon"

The Search, Analytics and Social Media Conference (SASCon) is an annual UK marketing conference series focused on search engine marketing, social media marketing and search engine optimisation. The conference takes place in Manchester over 2 days and includes seminars, workshops and discussion panels. Venues have included Bridgewater Hall (2010), The Hive (2011–2012) and Manchester Metropolitan University Business School (2013–2014).