What is "safefood"

Safefood, stylised safefood (also known as The Food Safety Promotion Board; FSPB) ( Irish language: An Bord um Chun Cinn Sabháilteachta Bia; Ulster Scots language: Tha Mait Safetie Forderin Buird) is the public body responsible for raising consumer awareness of issues relating to food safety and healthy eating across the island of Ireland. Founded in 1999, Safefood is one of six North-South implementation bodies established jointly by the British and Irish governments under the terms of the British-Irish Agreement Act.

Safefood headquarters are based in Little Island, Cork with a second office in Dublin City centre.