What is "saatva"

Saatva is a privately held e-commerce company that specializes in luxury mattresses and is based in Westport, Connecticut and Austin, Texas. In 2015 Saatva ranked 101 on Inc's list of the top 500 retailers for the year, with revenues of $28.6M. That same year Saatva launched Loom and Leaf, an ecofriendly brand of luxury memory foam mattresses. Founded in 2010 and launched the following year, Saatva is credited as being the oldest mattress e-tailer.