Rura is an adarsh town and a Nagar Panchayat in Kanpur Dehat District in Uttar Pradesh state of the India. The town is situated on the banks of Lower Ganga canal. It is a major town in the Kanpur Dehat . Bhatauli is adjacent to Rura city which is known as Bhatauli-Rura town.The nearby cities are Kanpur (44 km) towards the east and Etawah (96 km) towards the west. The district headquarters is nearly 15 km away at Akbarpur-Mati. It comes under Kanpur Metropolitan Area.