What is "roewe"

Roewe is a vehicle marque created by the Chinese automaker SAIC Motor in 2006. Roewe vehicles were initially based on technology acquired from defunct British carmaker MG Rover. SAIC was unable to purchase the rights to the Rover brand name and created the Roewe marque as a replacement. The MG name is preferred in most markets outside China.

Roewe can be considered an indigenous Chinese luxury vehicle brand name alongside others such as Hongqi.