What is "riversplash!"

RiverSplash! was a free three-day summer festival held annually along the Milwaukee River in downtown Milwaukee, Wisconsin. The event drew an attendance of 150,000 to 175,000 people and was spread out over ten city blocks. It featured ten music stages and 40 bands, along with a marketplace, boat rentals, fireworks, and street performers.

The event, along with Summerfest and the many ethnic and cultural festivals held throughout the city, are what give Milwaukee the nickname "City of Festivals."