What is "riich"

Riich is an upmarket marque of the Chinese automaker Chery. Models include a microvan, large sedans (the G5 and slightly bigger G6) and the supermini Riich M series, that includes a five-door hatchback, a small sedan and a five-door wagon. The marque was launched in March 2009. It never caught on with consumers and in September 2012 Chery announced that they are cancelling the brand. In April 2013, the Riich brand was dropped.

Previously Chery used the "Riich" name for a model of van (the Chery Riich) prior to the creation of the Riich sub-brand.__NOTOC__