What is "richii"

Richii ( Arabic: ريتشى) (born Richard Abicair, on August 17, 1989 in Melbourne, Australia) is a singer, dancer, songwriter and music producer whose popularity can be attributed to his Arabic singing in a Western style, heavy incorporation of Western electropop elements in his music and performances. Richii's first two singles both spent multiple weeks in the No.1 position on Lebanese charts in the weeks after their release.