What is "ricetec"

RiceTec Inc. is a private company based in Alvin, TX and headquartered in Houston, TX that develops and produces hybrid rice seed for the American and various international markets. RiceTec also owns the comnsumer brand name RiceSelect which markets Texmati brand rice in grocery stores throughout North America. The company was founded in 1990 as a foreign for profit corporation and is owned by the Prince of Liechtenstein Foundation. RiceTec was the first and is currently the only company to commercialize hybrid rice in the Americas.