What is "reflect-please"

Reflect-Please is a clothing brand created in London in 2007. It uses High-visibility clothing to allow cyclists and pedestrians to be visible while in motion. The idea was based on the fact that many commuters, especially cyclists, are using retroreflective materials, but then obstruct them with other items. The brand's products are made by modifying a worker's waistcoat bought from builders merchant companies.

The brand was launched at the London Design Festival in 2007, after being selected for a New Entrepreneur Award earlier that year. Since then, it has been showcased in various places in London, including the Somerset House and Nothing Works, an exhibition held at the Shoreditch Town Hall during the 2008 London Design Festival.