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Wiktionary
rebrand

n. a change to the brand name, logo, or image of a product or company vb. To change the brand name, logo, or image of a product or company.

Usage examples of "rebrand".

The idea in my starting up was to run your rebrand on any number of Three Bar cows.

Each outfit exchanged slips based on the round-up tally with every other brand and so could show bill of sale for off-brand stuff in their beef shipments or for any rebrands on the range.

It was admitted by the prosecutor that he had sold 10,000 head of cattle during the last six years, and none had been rebranded to his knowledge.

Morrow gave me a bill of sale from you calling for a hundred head of Three Bar she-stock, rebranded Triangle on the hip.

He was taught these things, and many more, while the work of rebranding the Diamond K cattle went forward.